Share  Print Version  Email

Other Translations

Competitive Analysis - For Creative Cuisine

Content provided by the U.S. Small Business Administration, Online Women's Business Center. SBA's programs and services are provided to the public on a non-discriminatory basis.

Factors:

Priority (*)

  Creative  Cuisine

Boston
Market

Bertucci's

Peking
Garden

Super-
market

Overall Rating

High

  *****

  ***

  ****

  ***

  **

Customer Service

High

  *****

  **

  **

  **

  **

Convenience

High

  *****

  ***

  ***

  *****

  ***

Quality of meals

High

  *****

  ***

  ****

  ***

  **

Selection of meals

High

  *****

  ***

  ***

  ***

  **

Healthy options

High

  *****

  **

  ***

  ***

  **

Low-fat options Moderate

  *****

  **

  **

  ***

  **

Vegetarian options Moderate

  *****

  **

  ***

  ***

  **

Unique options Moderate

  *****

  **

  ***

  **

  **

Meal Price/Value Moderate

  ***

  ****

  ****

  ***

  ***

Product Expertise Moderate

  *****

  ***

  ****

  ***

  **

Location Moderate

  *****

  ***

  ****

  ***

  *****

Adv./
Mktg.

n/a

QR

QRQRQRQR

QRQR

QRQR

QRQRQRQR

Strengths

n/a

Quality, Service, Convenience, Uniqueness Value, Consistency, Market Penetration Value, Consistency, Reputation Convenience Delivery Convenience Location
Weaknesses

n/a

Price, Market Penetration, New Concept Meat & potatoes focus limits menu. You can't eat pizza/Italian every night. Even good Chinese food gets boring. Few prepared meal options. Quality, taste and nutrition inconsistent.


(*) Priority: Level of importance to target customer - affluent, busy professionals.

Legend:

*
**
***
****
*****
unsatisfactory
somewhat satisfactory
satisfactory
mostly satisfactory
very satisfactory



Return to Creative Cuisine's Marketing Plan

(Grand Rapids Opportunities for Women, Grand Rapids, MI, 12/97)


 Share  Print Version  Email
Ratings (1) Overall  
  • Currently 5.0/5 Stars.
If you are a human, do not fill in this field.
Click stars to rate.
  

Discussion