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24. Let people know you exist

Provided by Steffan Klein and, Content Partner for the SME Toolkit

Putting your Web site on the Internet alone is not enough. Now you have to start fishing for customers.

Getting your shop onto the Internet is a great achievement. But it is only the beginning. You have built it - now you must make them come. Because unfortunately this does not happen by itself.

If you want customers to enter your Internet shop, you will have to tell them about it.  It is unrealistic to believe you can put a web site on the Internet, then sit back and wait for the money to roll in.

For a start, how will people even know your Internet shop exists?

Like in any business, marketing and promotion will be the keys to your success. That's why - as explained before - you shouldn't overspend on developing your web site. You will need some money to advertise it.

There are many guides on how to market your shop on the Internet. But there are also some very obvious methods which cost little money and will help you drive customers to your web site - some of which will be listed on the next page.

Of course the idea is not to spend millions on making your site work. Bigger companies have tried this and failed. It's all about being smart. Always remember: On the Internet you have every opportunity of competing with the big boys.

23. The next best address      25. How will people find you?

Copyright © 2001 - 2016, Steffan Klein. All Rights Reserved.
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