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13. Ten tips to make your Website a success

Provided by Steffan Klein and, Content Partner for the SME Toolkit

A few simple rules can make all the difference, when creating a website or Internet shop.

  1. Map out a plan of your website and shop, and arrange your different products and services into different departments for easy navigation.

  2. Decide how you want your shop to look. Make sure the text colour and the colour of the background work together - if the text is hard to read on the background, make a change.

  3. Different computers support different text styles. If you want your web site to look the same on everyone's computers, only use Arial, Verdana or Times New Roman.

  4. The first page of your Web site - your "home page" - is your welcome page. Make sure you mention who you are and what you're about. This may sound obvious, but many Web sites fail to do it - and lose customers as a result.

  5. Your home page will have links to the different departments inside your shop. Make sure this is obvious, so people can find their way around. 

  6. Make sure you include all your contact details, even a direct e-mail link from your Web site to you. Missing details can make customers suspicious that you may be hiding something.

  7. Make sure your Web site is not overloaded with images and visual tricks, like a cheap radio with too many blinking lights. Gimmicks distract customers from the message you want to convey.

  8. Make sure pictures only have a small file size in kilobytes. The larger the file, the longer it takes to appear on people's computer screens. If it takes too long you will lose customers. If you must use a larger image, have a link to it from text or a smaller image - then the customer will be prepared to wait.

  9. There are two main Internet browsers today: Internet Explorer and Netscape. Your Web site can look completely different in the two if it is not constructed properly. Make sure your website looks good at least in Internet Explorer, which covers more than 80% of the market. However good development software should create shops looking good in both.

  10. Most people have computer screens with a resolution of 800 x 600 or above. Make sure your Web site is designed to look good in different resolutions. If programmed for one resolution only, it may fall apart at a different resolution.

12. Make it easy to reap rewards      14. Security - the perception counts

Copyright © 2001 - 2016, Steffan Klein. All Rights Reserved.
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