Sample Mission Statements
Adapted from content excerpted from the American Express® OPEN Small Business Network
Some sample missions statements; see if you understand the purpose of each business and can identify their target customer.
An accounting software developer:
To develop, sell, and install easy-to-use, customized, full-featured accounting software for small and medium-sized businesses whose current off-the-shelf systems do not meet their needs.
To provide strategic planning services that improve the performance and efficiency of start-up small businesses and increase their chances of finding suitable financing.
A new restaurant/diner:
To serve fresh, healthful home-cooked food in a friendly, old-fashioned neighborhood cafe to families, tourists, and business people in thriving downtown Smallville.
An educational toy maker:
To create, manufacture, and market high quality educational toys and games that children will find enjoyable and challenging, and will be a good value for the purchaser.
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