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Sample Market Size Statement

Adapted from content excerpted from the American Express® OPEN Small Business Network


H-O Designs, an office designer targeting home-based workers in the Philadelphia area, did extensive research on the number of people in its region that work from home. Here's how it described its market size and trends in its business plan:

The home based business market is the fastest growing segment of the U.S. economy. There are currently 40 million people who work full or part-time or after hours from their homes according to XYZ Consulting. Fewer corporate opportunities, advances in communications technology, the desire to spend more time with one's family, are focasted to increase that number to 60 million by the year 2000.

In Philadelphia and its environs, 145,000 home-based businesses were started last year alone, according to Quaker State Business Journal. In addition, several large employers, most notably ABC Pharmaceuticals and ZZZ Computers, instituted telecommuting programs, giving 20,000 employees the chance to work at least part-time from home.

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