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Sales and Marketing Toolbox

Adapted from content excerpted from the American Express® OPEN Small Business Network


Downloadable Worksheet*

Advertising Promotion and Planning

Insure that you are including pertinent advertising and promotional information by responding to the prompts in this worksheet.

Samples

Strategy Statement

Read a sample in which a mail order company uses free overnight delivery, the internet and pubic relations, to reach customers and keep costs low.

Method of Sales Statement

Read about how a company selling newsletters to business travelers plans to sell to its customers.

Advertising and Promotion Statement

A bed and breakfast outlines its plans for building credibility and gaining local and national visibility.

Glossary

Distribution Channel Options

Peruse a list of distribution options to determine which one works for you.

*Note on downloading: Worksheets are RTF (Rich Text Format) files which are compatible with most word processing programs. PDF (Portable Document File) versions are also available. PDF documents can be viewed using Adobe Acrobat Reader software, which can be downloaded from the Adobe site.

To Creating an Effective Business Plan




FAQ's   Introductory Elements   Business Description The Market
Development & Production Sales & Marketing Management Financials

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